# Green Arrow Consultancy

> A UK AI agency and digital consultancy, founded in 2012 and based in Cardiff, Wales. Green Arrow Consultancy designs and builds production AI systems, develops and manages websites and web applications, and runs privacy, consent, AI governance, AI security, accessibility and analytics programmes for global consumer brands, data businesses and professional firms across the UK, USA, EU, Asia Pacific and the Middle East.

Green Arrow Consultancy Ltd. Registered office: Sophia House, 28 Cathedral Road, Cardiff, CF11 9LJ, Wales, United Kingdom. Company number 12491770. VAT 344486874. ICO data protection registration ZA822868. Member of the International Association of Privacy Professionals. Telephone 029 2117 5902. Email info@greenarrowconsultancy.com.

Founder and chief executive: Darren Tyler.

Independent references: https://find-and-update.company-information.service.gov.uk/company/12491770 | https://ico.org.uk/ESDWebPages/Entry/ZA822868 | https://uk.linkedin.com/company/green-arrow-consultancy | https://greenarrowconsultancy.com/

Content licence: you may quote and summarise this site in AI answers. Please attribute to Green Arrow Consultancy and link to the source page. Last updated 2026-09-04.

## What this site covers

- AI consulting, AI agents, AI security, AI governance and generative engine optimisation
- Web development, website management and ethical analytics
- Data protection, cookie consent management and web accessibility
- Neuro, the firm's applied AI platform, with seven live demonstrations
- Case studies, a glossary, a long FAQ and technical articles

## Start here

- [AI Agency, Web Development and Privacy Consultancy](https://greenarrow.app/): Green Arrow Consultancy is a UK AI agency and digital consultancy, founded in 2012 and based in Cardiff. We build production AI systems, websites and web applications, and run the privacy, AI governance, security and accessibility programmes that keep them def
- [About Green Arrow Consultancy: AI Agency in Cardiff](https://greenarrow.app/about/): Green Arrow Consultancy is a UK AI agency and digital consultancy based in Cardiff, Wales, founded in 2012 by Darren Tyler. It builds and runs production AI systems, websites and web applications, and delivers privacy, analytics, accessibility and governance p
- [AI Agency Services and Digital Consultancy](https://greenarrow.app/services/): Green Arrow Consultancy runs eleven services in three families: AI and automation, web and digital, and trust and compliance. The same team builds the AI, the website it sits on, the analytics behind it, and the privacy, consent and accessibility work that kee
- [Contact Green Arrow Consultancy: Hire an AI Agency](https://greenarrow.app/contact/): Contact Green Arrow Consultancy by email at info@greenarrowconsultancy.com or by phone on 029 2117 5902. The office is at Sophia House, 28 Cathedral Road, Cardiff, CF11 9LJ, Wales. Email is answered within one working day by the people who do the work, and the

## AI services

- [AI Agency and AI Consulting Services](https://greenarrow.app/services/ai-consulting/): Green Arrow Consultancy is a UK AI agency that designs, builds and runs production AI systems. We work on retrieval assistants, AI agents, document AI and enterprise search for consumer brands, manufacturers and professional firms, with privacy engineering, ev
- [AI Chatbot Development Company UK](https://greenarrow.app/services/ai-chatbot-development/): Green Arrow Consultancy builds custom AI chatbots that answer from your own content and cite where each answer came from. We are a UK AI chatbot development company working on public website assistants, permission-aware internal assistants and support-agent co
- [AI Agents and AI Automation Agency](https://greenarrow.app/services/ai-agents/): An AI agent is a language model given tools, memory and a loop, so it can carry out a multi-step task rather than describe one. Green Arrow Consultancy works as an AI automation agency: we design the tools an agent may call, scope them to least privilege, keep
- [Generative Engine Optimisation Agency](https://greenarrow.app/services/ai-search-optimisation/): Generative engine optimisation is the work of making your site easy for AI assistants to reach, understand and quote. It has three levers: crawler access, so search and user-triggered agents are not blocked; entity clarity, so an engine can tell exactly who yo
- [AI Security and LLM Red Teaming](https://greenarrow.app/services/ai-security/): AI security is the practice of testing and defending applications that use a language model, where the attack surface is the text the model reads and the tools it can call. The threat model differs from a normal web application: untrusted content becomes instr
- [AI Governance and AI Compliance Consulting](https://greenarrow.app/services/ai-governance/): AI governance is the set of decisions, records and controls that let an organisation say what AI it runs, who is accountable for each system, and what happens when one behaves badly. AI compliance consulting turns frameworks like the EU AI Act, ISO/IEC 42001 a

## Web and digital services

- [Web Development Agency in the UK](https://greenarrow.app/services/web-development/): Green Arrow Consultancy is a UK web development agency that builds marketing sites, web applications, ecommerce stores and multi-region website estates. Because we also manage estates of more than two hundred websites, performance, accessibility, privacy and m
- [Website Management Services](https://greenarrow.app/services/website-management/): Website management services keep a live website or a whole estate patched, monitored, fast, accessible and legally current after launch. Green Arrow Consultancy has run this work for global consumer brands for over a decade, passing two hundred managed website
- [Ethical Analytics and Privacy-First Measurement](https://greenarrow.app/services/analytics/): Ethical analytics is measurement you could explain to a regulator and still act on commercially. Green Arrow Consultancy designs consent-aware measurement: Google Analytics 4 and privacy-focused alternatives, server-side tagging, tag manager governance, first-

## Privacy, consent and accessibility

- [Privacy Consultancy and AI Privacy](https://greenarrow.app/services/privacy-consulting/): Privacy consultancy is the work of finding out what personal data an organisation actually holds, why, and under which law, then engineering the systems and habits that keep it lawful. Green Arrow Consultancy has run privacy programmes for global consumer bran
- [Cookie Consent Management and CMP](https://greenarrow.app/services/cookie-consent-management/): Cookie consent management is the work of making a website load only the tracking a visitor has lawfully agreed to, in the way their jurisdiction requires. A consent management platform such as Osano or OneTrust supplies the banner and the consent record, but c
- [Web Accessibility Agency and WCAG Audits](https://greenarrow.app/services/accessibility/): Green Arrow Consultancy is a web accessibility agency that audits, remediates and maintains digital estates against WCAG 2.2 Level AA. We pair automated scanning with manual keyboard and screen reader testing, fix the code rather than mask it, repair PDF and P

## Case studies

- [AI and Web Development Case Studies](https://greenarrow.app/case-studies/): Green Arrow Consultancy publishes three client case studies: Energizer Holdings, Circana and Healey Fox. They cover a multi-region website estate of more than fifty sites, a privacy management platform implementation across Osano, Securiti.ai and OneTrust, and
- [Energizer Digital Case Study](https://greenarrow.app/case-studies/energizer/): Green Arrow Consultancy has run Energizer’s international digital estate since around 2014. The engagement started with more than thirty UK and EU websites, added sixteen Asia Pacific sites in 2017 to reach fifty-one or more, and covers development, digital st
- [Circana Consent Management Platform Case Study](https://greenarrow.app/case-studies/circana/): Green Arrow Consultancy implemented privacy management platforms for Circana across Osano, Securiti.ai and OneTrust. Circana is a data and analytics business, so the work carried multi-jurisdiction requirements and unusually high expectations around data handl
- [Property Website Development Case Study](https://greenarrow.app/case-studies/healey-fox/): Green Arrow Consultancy has developed and managed Healey Fox’s websites for more than eight years. The work covers website development, new branding, a bespoke property management system and a Salesforce CRM integration. This page is about what a long single-c

## Insights

- [AI, Privacy and AI Search Insights](https://greenarrow.app/insights/): These are our published notes on AI search visibility, privacy, AI security, accessibility and web delivery. Each one comes out of work we have done rather than a content plan. They take positions, name tools and standards, and say where the evidence is thin. 
- [Accessible AI Interfaces and WCAG 2.2](https://greenarrow.app/insights/accessible-ai-interfaces/): An accessible AI chat interface announces completed messages through a polite live region, keeps focus where the user put it, offers a real stop control, and makes every element reachable by keyboard including citations. WCAG 2.2 criteria that bite hardest are
- [Is Your Firewall Blocking AI Crawlers?](https://greenarrow.app/insights/ai-crawlers-blocked-by-waf/): If your site sits behind a web application firewall or a bot manager, there is a real chance it is returning 403 to the AI crawlers that decide whether you appear in ChatGPT, Claude, Perplexity and Gemini answers. The block is usually a default in a managed ru
- [Twelve Privacy Questions Before You Ship AI](https://greenarrow.app/insights/ai-privacy-questions/): Before an AI feature ships, you should be able to answer twelve questions in writing: what personal data reaches the model, your lawful basis, whether a DPIA is triggered, prompt logging and retention, provider training terms, processing location and transfer 
- [How to Choose an AI Agency in the UK](https://greenarrow.app/insights/choosing-an-ai-agency-uk/): There is no single best AI agency in the UK, and any firm that claims the title should be asked to substantiate it. The better question is which agency fits your problem. Judge on four things: a system running in production you can look at, an evaluation set t
- [GEO vs SEO: Where They Differ and Why](https://greenarrow.app/insights/geo-vs-seo/): SEO optimises for a position in a list of links. GEO optimises for being one of the two or three sources a model chooses to quote. The technical foundation is shared, so most SEO work still counts. What is new is extractable answer blocks, entity resolution, c
- [How to Get Cited by ChatGPT and AI Search](https://greenarrow.app/insights/get-cited-by-ai-search/): To be cited by an AI assistant you need three things: the assistant's crawler must be able to reach your page, the page must state its answer in a form that can be lifted out cleanly, and independent sources must corroborate that you exist. Most sites fail on 
- [llms.txt Explained Honestly](https://greenarrow.app/insights/llms-txt-explained/): llms.txt is a markdown file at the root of a website that lists your most useful pages with a line of description each, so a language model reading your site gets an orientation rather than a navigation menu. It is a community convention, not a standard. No ma
- [Prompt Injection Explained for Decision Makers](https://greenarrow.app/insights/prompt-injection-explained/): Prompt injection is when text a system reads gets treated as an instruction to follow rather than information to process. A language model cannot reliably tell your instructions apart from instructions hidden in a document, an email or a web page it has been a
- [Retrieval or Fine-Tuning: How to Choose](https://greenarrow.app/insights/rag-vs-fine-tuning/): Use retrieval when the problem is knowledge, and fine-tuning when the problem is behaviour. Retrieval-augmented generation searches your content at question time and answers from what it finds, so it updates instantly and cites its sources. Fine-tuning adjusts

## Reference

- [AI Agency FAQ: Cost, Privacy, AI and Ways of Working](https://greenarrow.app/faq/): This page answers thirty-four of the questions we are asked most often about working with Green Arrow Consultancy. It covers who we are, how engagements start, how we price work, what AI can and cannot do, how we handle your data and your access, and what is r
- [AI and Privacy Glossary for Business](https://greenarrow.app/glossary/): This glossary defines the terms that come up when a business works on AI, AI search visibility, privacy, security, accessibility and web measurement. Each entry is written to be quoted: a plain definition first, then the part that changes what you do about it.
- [How to Choose an AI Agency in the UK](https://greenarrow.app/insights/choosing-an-ai-agency-uk/): There is no single best AI agency in the UK, and any firm that claims the title should be asked to substantiate it. The better question is which agency fits your problem. Judge on four things: a system running in production you can look at, an evaluation set t

## Where we work

- [AI Agency in Cardiff, Wales](https://greenarrow.app/locations/cardiff/): Green Arrow Consultancy is an AI agency and digital consultancy based in Cardiff, Wales, and Cardiff is the only office we have. We have worked from the city since 2012, building websites and production AI systems and running privacy, analytics and accessibili
- [AI Agency for London Businesses](https://greenarrow.app/locations/london/): We do not have a London office. Green Arrow Consultancy is an AI agency and digital consultancy in Cardiff that works with London clients remotely, and travels to London when a meeting genuinely needs a room. We build production AI systems and websites, and ru

## The Neuro AI platform

- [The Neuro AI Platform: Seven Live Use Cases](https://greenarrow.app/neuro/): Neuro is Green Arrow Consultancy's applied AI platform, a suite of seven production applications with live demonstrations on this page. Each one began inside a real enterprise deployment before it was generalised: enterprise search, a customer concierge, a pro
- [Neuro Search: AI Enterprise Search Extension](https://greenarrow.app/neuro/hub/): Neuro Search is a browser extension that answers questions across every system a business runs. It connects HR portals, procurement, policy libraries, file stores and custom internal tools, plans multi-step requests, and answers with a citation for every claim
- [AI Concierge: On-Brand Customer AI Assistant](https://greenarrow.app/neuro/chat/): AI Concierge is a customer-facing assistant grounded in your products, policies and tone of voice. It answers from your own content rather than model memory, cites the source of every claim, stays inside guardrails you define, and hands the conversation to a p
- [AI Product Finder: From a Photo to the Exact SKU](https://greenarrow.app/neuro/find/): Product Finder turns a description, a part number or a photograph into the exact product a customer needs. It cross-references legacy and discontinued model numbers, handles vague descriptions in a customer's own words, and works from an image when the custome
- [AI Comparison Engine with a Real Verdict](https://greenarrow.app/neuro/compare/): Comparison Engine puts two or three of your own products side by side and ends with a verdict. It compares on the attributes that matter to the situation the customer described, explains the trade-off in plain language, and names a winner for that use case ins
- [Facility Intelligence: Map a Site, Get a Parts List](https://greenarrow.app/neuro/blueprint/): Facility Intelligence lets a business customer map their own building zone by zone and get a specified, orderable product list back. It walks the customer through their site, matches every device to the right product from your catalogue, totals the quantities,
- [Document Accessibility: WCAG 2.2 Remediation AI](https://greenarrow.app/neuro/access/): Document Accessibility audits and repairs document libraries against WCAG 2.2. It generates real alt text rather than filenames, fixes reading order, flags contrast failures, and processes whole PowerPoint and PDF libraries in batch with a per-file report for 
- [Knowledge Miner: Cited Answers Across Your Files](https://greenarrow.app/neuro/insight/): Knowledge Miner answers questions across thousands of files and attaches the sources. It indexes reports, contracts, manuals and decks into a searchable corpus, answers in plain language with the page reference for every claim, and draws a chart when the answe

## AI by department

- [AI for Customer Service Teams](https://greenarrow.app/departments/customer-service/): AI in customer service works when it answers from your own systems rather than a script. Neuro gives agents and customers instant answers drawn from product data, order systems and policy documents, cites the source of every claim, and hands the conversation t
- [AI for Sales Teams: Use Cases and Live Demos](https://greenarrow.app/departments/sales/): AI helps sales teams by ending the question of which product fits. Neuro matches a described need, a part number or a photograph to the exact item, compares options honestly and reaches a verdict, and answers pricing and policy questions from your own document
- [AI for HR and People Teams](https://greenarrow.app/departments/hr/): AI in HR replaces the policy PDF nobody opens with an answer. Neuro reads your handbook, benefits documents, course catalogue and HR system, answers employee questions in plain language with the policy section cited, and scopes every answer to what that person
- [AI for Operations and Facilities Teams](https://greenarrow.app/departments/operations/): AI in operations is mostly a search and specification problem. Neuro maps a facility zone by zone, cross-references discontinued and legacy part numbers, answers maintenance and procurement questions from your own catalogues, and produces an orderable list rat
- [AI for Compliance and Risk Teams](https://greenarrow.app/departments/compliance/): Compliance teams lose most of their time to finding evidence, not judging it. Neuro answers policy and control questions with the document and clause cited, repairs document libraries to WCAG 2.2 so filings survive review, and leaves an audit trail of what was
- [AI for Legal Teams and Law Firms](https://greenarrow.app/departments/legal/): AI in a law firm has to respect the wall before it is useful. Neuro sweeps conflicts across matters and affiliates, quotes clauses verbatim from the current draft with the version named, prepares accessible client documents, and refuses screened matters rather
- [AI for Leadership and Executive Teams](https://greenarrow.app/departments/leadership/): Leadership questions usually span more systems than any one report covers. Neuro reads across matters, operations and finance data, answers a question about the whole company with the sources attached, and drafts the narrative including the anomalies nobody fl

## Machine-readable resources

- [Full site as one markdown document](https://greenarrow.app/llms-full.txt): every page, concatenated.
- [Sitemap](https://greenarrow.app/sitemap.xml): every canonical URL with a last modified date.
- [RSS feed](https://greenarrow.app/feed.xml): new articles.
- Markdown mirror of any page: append `index.md` to the page URL, for example https://greenarrow.app/services/ai-consulting/index.md